B
Ally invest logo

Ally invest

6.2/10
eToro logo

eToro

9.4/10
5/10RegulationWinner7/10
0/10FeesWinner10/10
7/10PlatformsWinner10/10
10/10Education & ResearchTied10/10
4/10Deposits & WithdrawalsWinner10/10
10/10SupportTied10/10

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Overview

Ally invest was founded in 2013 and is headquartered in United States, while eToro was established in 2007 and is based in Cyprus, UK. Ally invest holds licences including Cyprus Securities and Exchange Commission (CySEC), while eToro is regulated by Financial Conduct Authority (FCA) among others. Ally invest serves 10,000+ clients worldwide; eToro has 20,000,000+. The minimum deposit is $500 at Ally invest and $50 at eToro.

No screenshot available

Ally invest

eToro platform screenshot

eToro

eToro wins this category
FeatureAlly investeToro
Min. Deposit$500$50
RegulationCyprus Securities and Exchange Commission (CySEC)Financial Conduct Authority (FCA), Cyprus Securities and Exchange Commission (CySEC)
Founded20132007
CountryUnited StatesCyprus, UK
Clients10,000+20,000,000+

Fees

Fees are a critical factor when choosing between Ally invest and eToro, directly affecting your bottom line as a trader. eToro has a lower barrier to entry with a minimum deposit of $50 (vs $500 at Ally invest). eToro charges withdrawal fees while Ally invest does not, giving Ally invest an edge for frequent withdrawers. Both brokers charge inactivity fees on dormant accounts, worth noting if you trade infrequently. Overall, eToro scores higher on fees in our assessment.

eToro wins this category
FeatureAlly investeToro
Min. Deposit$500$50
Withdrawal FeesNoYes
Inactivity FeesYesYes
Deposit FeesNoNo
CFD FeesYesNo

Platforms

Ally invest offers MT5, cTrader, while eToro supports MT4, MT5, cTrader, a proprietary platform. Both brokers provide mobile trading apps for iOS and Android. Both brokers support copy or social trading, catering to less hands-on investors. eToro edges ahead on platform breadth and functionality in our scoring.

eToro wins this category
FeatureAlly investeToro
MT4NoYes
MT5YesYes
cTraderYesYes
Windows AppYesYes
iOS AppYesYes
Android AppYesYes
Trading PlatformsDesktop,Android,iPhone,Macweb trader, tablet & mobile apps

Education & Research

Education and research tools help traders at every level make more informed decisions, and here's how Ally invest and eToro compare. Both brokers run regular live webinars. Both provide video tutorials, including advanced content. Daily market commentary is available from both brokers. Both integrate third-party research tools including Trading Central. Archived webinars are available at both brokers for self-paced learning. The two brokers are evenly matched on educational content.

Tied
FeatureAlly investeToro
Forex EducationYesYes
CFD EducationYesYes
Weekly WebinarsYesYes
Daily CommentaryYesYes
Trading CentralYesYes
AutochartistYesYes

Deposits & Withdrawals

Convenient deposit and withdrawal options reduce friction for traders, especially important when managing positions across time zones. Ally invest accepts 2 of the tracked payment methods (bank transfer, credit/debit card), while eToro supports 5 (bank transfer, credit/debit card, PayPal, Skrill, Neteller). eToro uniquely supports PayPal and Skrill and Neteller among the two brokers. eToro scores higher on deposit and withdrawal flexibility.

eToro wins this category
FeatureAlly investeToro
Bank TransferYesYes
Credit CardYesYes
PayPalNoYes
SkrillNoYes
NetellerNoYes

Support

Responsive customer support matters most when you're locked out of your account or need urgent help with a trade. Both Ally invest and eToro offer live chat support. Both provide phone support. Email support is available at both brokers. Ally invest supports 2 languages and eToro supports 5, giving eToro broader global reach. Both brokers are comparable on support quality.

Tied
FeatureAlly investeToro
Live ChatYesYes
Phone SupportYesYes
Email SupportYesYes
LanguagesEnglish, and ChineseEnglish, German, Spanish, French, and Italian