B
AJ Bell logo

AJ Bell

5.9/10
Ellevest logo

Ellevest

6.4/10
5/10WinnerRegulation3/10
8/10FeesTied8/10
7/10PlatformsWinner9/10
0/10Education & ResearchWinner4/10
4/10Deposits & WithdrawalsTied4/10
10/10SupportTied10/10

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Overview

AJ Bell was founded in 1997 and is headquartered in UK, while Ellevest was established in 2008 and is based in USA. AJ Bell holds licences including Central Bank of UAE, while Ellevest is regulated by Unregulated among others. AJ Bell serves 10,000+ clients worldwide; Ellevest has 10,000+. The minimum deposit is $100 at AJ Bell and $1 at Ellevest.

Ellevest wins this category
FeatureAJ BellEllevest
Min. Deposit$100$1
RegulationCentral Bank of UAEUnregulated
Founded19972008
CountryUKUSA
Clients10,000+10,000+

Fees

Fees are a critical factor when choosing between AJ Bell and Ellevest, directly affecting your bottom line as a trader. Ellevest has a lower barrier to entry with a minimum deposit of $1 (vs $100 at AJ Bell). Ellevest charges withdrawal fees while AJ Bell does not, giving AJ Bell an edge for frequent withdrawers. Ellevest applies inactivity fees on dormant accounts; AJ Bell does not. Ellevest charges deposit fees; AJ Bell does not. The two brokers are broadly comparable on fee structure.

Tied
FeatureAJ BellEllevest
Min. Deposit$100$1
Withdrawal FeesNoYes
Inactivity FeesNoYes
Deposit FeesNoYes
CFD FeesNoYes

Platforms

AJ Bell offers MT5, cTrader, while Ellevest supports MT4, MT5, cTrader. Both brokers provide mobile trading apps for iOS and Android. Ellevest edges ahead on platform breadth and functionality in our scoring.

Ellevest wins this category
FeatureAJ BellEllevest
MT4NoYes
MT5YesYes
cTraderYesYes
Windows AppYesYes
iOS AppYesYes
Android AppYesYes
Trading PlatformsDesktop,Android,iPhone,MacWindows, Android, Mac OS, iOS

Education & Research

Education and research tools help traders at every level make more informed decisions, and here's how AJ Bell and Ellevest compare. Ellevest has a video library; AJ Bell does not. Ellevest integrates third-party research tools (Autochartist); AJ Bell does not. Ellevest scores higher overall in education and research.

Ellevest wins this category
FeatureAJ BellEllevest
Forex EducationNoYes
CFD EducationNoNo
Weekly WebinarsNoNo
Daily CommentaryNoNo
Trading CentralNoNo
AutochartistNoYes

Deposits & Withdrawals

Convenient deposit and withdrawal options reduce friction for traders, especially important when managing positions across time zones. AJ Bell accepts 2 of the tracked payment methods (bank transfer, credit/debit card), while Ellevest supports 2 (bank transfer, credit/debit card). Both brokers support the same set of payment methods.

Tied
FeatureAJ BellEllevest
Bank TransferYesYes
Credit CardYesYes
PayPalNoNo
SkrillNoNo
NetellerNoNo

Support

Responsive customer support matters most when you're locked out of your account or need urgent help with a trade. Both AJ Bell and Ellevest offer live chat support. Both provide phone support. Email support is available at both brokers. Both brokers offer support in 2 languages. Both brokers are comparable on support quality.

Tied
FeatureAJ BellEllevest
Live ChatYesYes
Phone SupportYesYes
Email SupportYesYes
LanguagesEnglish, and ChineseEnglish, and Chinese